Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe |
作者姓名:Stefanie Beninger; Karen Robson; |
商品類型:Case (Pub Mat) | 商品編號:9B20A001 |
出版日期:2020/01/17 | 內容長度:8 頁 |
In early January 2019, Gillette, one of the world’s leading razor brands, ignited controversy with a specific advertisement—the “We Believe” video. This short film tackled toxic masculinity and encouraged men to be #TheBestMenCanBe. While Gillette historically focused on portraying men as athletes or as career-oriented individuals, the brand's promotions since the late 2010s had turned to a more diverse conceptualization of manhood. When launched .....more
|
Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe- Teaching Note |
作者姓名:Stefanie Beninger; Karen Robson; |
| 商品編號:8B20A001 |
出版日期:2020/01/17 | 內容長度:9 頁 |
Teaching note for product 9B20A001.
|
Kanaka Bar Indian Band: Towards Self-Sufficiency, Vibrancy, and Sustainability |
作者姓名:Stefanie Beninger; Zain Nayani; |
商品類型:Case (Field) | 商品編號:9B18M088 |
出版日期:2018/06/01 | 內容長度:12 頁 |
The Kanaka Bar Indian Band, a First Nations community in British Columbia, Canada, had realized impressive economic development in the decades since the 1970s. This progress included development of a profitable hydroelectric system backed by strong community governance and the introduction of a five-year community economic development plan. In 2017, the community was executing the plan with some successes and some challenges. As the band council and .....more
|
Kanaka Bar Indian Band: Towards Self-Sufficiency, Vibrancy, and Sustainability - Teaching Note |
作者姓名:Stefanie Beninger; Zain Nayani; |
| 商品編號:8B18M088 |
出版日期:2018/06/01 | 內容長度:9 頁 |
Teaching note for product 9B18M088.
|
De Beers Group: Marketing Diamonds to Millennials - Teaching Note |
作者姓名:Stefanie Beninger; Karen Robson; |
商品類型: | 商品編號:8B17A057 |
出版日期:2017/10/31 | 內容長度:7 頁 |
Teaching note for product 9B17A057.
|
De Beers Group: Marketing Diamonds to Millennials |
作者姓名:Stefanie Beninger; Karen Robson; |
商品類型:Case (Pub Mat) | 商品編號:9B17A057 |
出版日期:2017/10/31 | 內容長度:10 頁 |
In 2017, the next generation of consumers that were poised to become engaged to be married—millennials—showed different preferences and consumption patterns than previous generations had shown. In response, the De Beers Group of Companies (De Beers), a leading company within the global diamond industry, was making moves to capture this important market. In partnership with the world’s six other leading diamond companies, known collectively as the .....more
|
Does Mattel's Iconic Barbie Doll Need a Makeover? |
作者姓名:Karen Robson; Stefanie Beninger; |
商品類型:Case (Pub Mat) | 商品編號:9B16A005 |
出版日期:2016/02/29 | 內容長度:10 頁 |
In 2015, almost 60 years after being introduced to the market, the Barbie doll was one of the world’s most iconic toys. However, both the industry landscape and consumer preferences were changing, and Barbie was yet again in the spotlight as consumers criticized the toy for providing a narrow and unrealistic vision of how women should look, how they should dress, and the careers they should pursue. Sales and public perception of the doll were both .....more
|
Does Mattel's Iconic Barbie Doll Need a Makeover? - Teaching Note |
作者姓名:Karen Robson; Stefanie Beninger; |
| 商品編號:8B16A005 |
出版日期:2016/02/29 | 內容長度:12 頁 |
Teaching note for product 9B16A005.
|